Precepta Studies‎ > ‎

The French e-cigarette Market - Competition and regulatory challenges

posted Aug 8, 2014, 12:32 PM by Julien Pillot   [ updated Nov 1, 2014, 6:08 AM ]


PHENOMENAL GROWTH, GROWING UNCERTAINTIES

After just two years in existence, the French e-cigarette market already presents staggering figures : 1,5 million of regular users, about 2 000 specialized retail outlets, and a € 275 million market in 2013. Constant new store openings and the rise of e-commerce force authorities to quickly adapt European and National rules in order to meet economic, fiscal and public health challenges. In a context of fierce competition between retailers, forthcoming stricter legislative control measures, and expected offensives of both tobacco giants and alternative distribution channels, what about the true potential of the French e-cig market ?

 

KEY POINTS OF THE STUDY

  • Exclusive market figures and forecast scenarios to 2016

French market valuation and growth from 2010 to 2013, assessment and location of specialized retail outlets, impact on the tobacco and smoking cessation markets,
3 exclusive forecast scenarios to 2016, etc.

  • Focus on regulatory challenges

Analysis of current European regulatory debates on the e-cig legal status, focus on economic, fiscal and public health challenges, etc.

  • Analysis of new uses and demand evolution

Consumers preferences regarding distribution circuits and model of e-cigarettes, drivers for experimentation and usage, substitution rate between tobacco and e-cigs, etc.

  • Exclusive analysis of the competitive environment

Ranking of leading retailer networks and e-liquid manufacturers, financial performances of a panel of specialized outlets, SWOT Analysis of different retail networks, threats flowing from traditional cigarette manufacturers and retailers, identification cards of 26 leading firms, etc.

STUDY DETAILS
Series : Xerfi Research
Code : 4DIS42
Paperback : 128 pages
Language : French
Publication date : April 2014
Price : € 1 600  [Commercial Link]

VIDEO TEASER



UPDATE (SEPTEMBER 2014)

Interview given last September at the 2014 Vapexpo Edition 

Comments