Precepta Studies‎ > ‎

The distribution of household goods in a digital world

posted Dec 19, 2014, 1:40 AM by Julien Pillot   [ updated Dec 19, 2014, 1:45 AM ]

DESPITE CHALLENGING ECONOMIC CONDITIONS, THE DIGITAL CONVERGENCE IS GOING TO HELP THE MARKET TO REBOUND

Despite evident slowdown, the household goods market is full of opportunities for companies able to manage the digital transition efficiently. Our study shows that the market still enjoys significant expansion potential, especially thanks to important drivers of long-term structural growth. However, while the supply side of the market faces a deep paradigm shift, managing the digital transition remains the only way for undertakings to take plainly advantage from the forthcoming rebound.

 

TOWARDS 360° DIGITAL STRATEGIES

Fast-changing competitive and technological environments force firms to develop attack-minded 360° digital strategies. Most of the suppliers have already clearly noticed that cross-channel mechanisms are more than ever at the very core of such a strategy in order to benefit from synergies between their different channel of distribution. But, such mechanisms are far from being selfsufficient. As they seek to provide customers with "seamless journeys", suppliers have to explore new avenues and approaches of development, which shall include (among others) digitalization of physical stores, drive-thru services and augmented reality systems and experiences.

ADOPT THE "CO" ATTITUDE
Household goods suppliers also meet the sharing economy challenge, and especially the rise of collaborative consumption. Sharing, crowdfunding, leasing, second-hand : many emerging concepts are now undermining incumbent operators' positions. So much so that understanding true drivers as well as limits of that alternative form of consumption is likely to grant undertakings a real competitive advantage. While the rise of intermediation platforms on the web opens up new perspectives, traditional business models evolve to make room for more ccopetition, co-creation and co-marketing. For suppliers, time has come to adopt the "co" attitude. 


STUDY DETAILS
Series : Precepta (PTAX)
Code : 4DIS61
Paperback : 308 pages
Language : French
Publication date : December 2014
Price : € 2 400 [Commercial Link]

VIDEO TEASER

Comments